Client
DSI Aerospace
Field
Satellite Technology
Category
Video & Animation
Location
Cologne
Year
2024
Bringing satellite technology to life through captivating 3D visual storytelling.
Challenge
DSI Aerospace, known for its critical satellite components, needed a fresh and creative way to show off its products.
The challenge? Turning what might look like ordinary metal boxes with plugs and sockets into an engaging and dynamic visual story.
Their original wireframe animations were too technical and fell short of showing audiences the true value of their technology. Design and Data saw this as the perfect opportunity to not only rethink the animation approach but also experiment with Blender, a powerful 3D animation tool, and push the boundaries of their creative process.
Idea, solution
Design and Data proposed a storytelling approach that visually followed the journey of data through a 3D animated satellite, highlighting each component along the way.
The animation guided viewers from the satellite’s sensor, through several control and processing units, into the encryption module and finally to the ground station. By blending storytelling with advanced animation techniques, the team turned complex technology into a vivid and easy-to-understand experience. They took a fresh approach to the animation process, building the entire scene—including lighting, textures, and animations—right from the start.
This method allowed for continuous fine-tuning and led to a polished and impressive final product.
Result
The finished 3D animation made its debut at a prestigious space technology trade fair, wowing audiences with its visual appeal and clear explanation of how DSI Aerospace’s components work.
People could not only see but also understand how data flowed through each satellite component, all through an engaging and visually captivating presentation.
The project proved Design and Data’s ability to transform complex technical concepts into compelling stories, setting a new standard for showcasing satellite technology in the digital world.
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