For ECMWF we have produced an explainer animation video about CO2 emissions. It was created to be used by ECMWF in presentations to stakeholders, in this case policymakers, in order to explain the relevance and need for the new proposed Copernicus capability to monitor CO2 emissions.
Design & Data were commissioned to produce a short animated video to emphasise the need to act now to curb greenhouse gas emissions and demonstrate the tools required to do so effectively. The video explains the science of why CO2 emissions are causing global warming, how countries have created agreements to reduce those emissions, and why those agreements require a way of measuring the emission. Currently this is done based on estimations but could be achieved by real data from satellites with a new proposed capability on Copernicus.
The challenge was to convey the key points of how earth observation-based information – and therefore Copernicus – can help countries report to the IPCC and keep up with their commitments on the Paris Agreement. The goal was to lobbying for support from member states, decision makers and citizens by raising awareness of the core requirements for monitoring CO2 emissions.
With a very different primary goal from that of the ozone explainer video, this animation had to keep the same visual style but be adapted towards its primary use at a policy level in conferences and meetings with stakeholders. This was achieved mainly through the script and several split screens, as well as the music and the sounds effects, which where used to convey this more serious, formal and informative tone.
In addition to being shared with policymakers, the video was released on Copernicus ECMWF’s social media channels. We are sure it will support the proposal to improve Copernicus’ earth observation capabilities, seeking to provide a worldwide consistent view of CO2 emissions.