The German region of Thuringia clearly has a lot to offer. A new commercial created by KNSK demonstrates that Thuringia stands for many products, innovations, personalities and inventions. The Space Industry also takes up a central position in Thuringia, which shows that ESA content once again is featured in prime-time TV in Germany.
The Hamburg based agency KNSK, who have created the commercial, won the contract for the region branding of Thuringia in May 2011. The commercial presents in a dynamic way the key technologies produced in Thuringia. One of which is the position control technology developed by the Jena based company Jenaoptronik. Their technology is central to operating the European Space Agency’s Automatic Transfer Vehicle (ATV).
To start with we received a search request to identify suitable footage form the ESA video archive. Due to the intention to also create a cinema version of the commercial, the initially delivered SD videos were insufficient. We therefore proposed a new render of the original 3D animation in HD quality, and were commissioned with its production. The work involved re-creating the scenes from the existing SD animation using the original 3D files. Within a few days we were able to deliver the complete sequence, which is now featured at the end of the commercial. The representatives of Thuringia were happy with the result, and so were we.
The commercial can be seen on German television at the following times:
CW | Date | Day | Time | TV station | Block | Sec. | Relative Programme |
35 | 30.08.11 | DIE | 7:40 | NTV | 010608 | 30 | TELEBÖRSE / NACHRICHTEN |
35 | 30.08.11 | DIE | 8:40 | NTV | 010813 | 30 | TELEBÖRSE / NACHRICHTEN |
35 | 30.08.11 | DIE | 9:11 | NTV | 011416 | 30 | TELEBÖRSE |
35 | 30.08.11 | DIE | 9:41 | NTV | 011218 | 30 | TELEBÖRSE |
35 | 30.08.11 | DIE | 11:41 | NTV | 011128 | 30 | TELEBÖRSE |
35 | 30.08.11 | DIE | 13:55 | NTV | 011239 | 30 | THEMA DES TAGES / NACHRICHTEN |
35 | 30.08.11 | DIE | 17:55 | NTV | 011859 | 30 | N-TV REPORTAGE / NACHRICHTEN |
35 | 30.08.11 | DIE | 18:30 | NTV | 011862 | 30 | TELEBÖRSE |
35 | 30.08.11 | DIE | 18:45 | NTV | 011463 | 30 | RATGEBER – STEUERN & RECHT |
35 | 30.08.11 | DIE | 19:59 | ARD | 805070 | 30 | BÖRSE IM ERSTEN / TAGESSCHAU |
35 | 30.08.11 | DIE | 23:45 | NTV | 011588 | 30 | N-TV REPORTAGE |
35 | 31.08.11 | MIT | 8:40 | NTV | 010813 | 30 | TELEBÖRSE / NACHRICHTEN |
35 | 31.08.11 | MIT | 9:11 | NTV | 011416 | 30 | TELEBÖRSE |
35 | 31.08.11 | MIT | 9:41 | NTV | 011218 | 30 | TELEBÖRSE |
35 | 31.08.11 | MIT | 11:41 | NTV | 011128 | 30 | TELEBÖRSE |
35 | 31.08.11 | MIT | 13:55 | NTV | 011239 | 30 | THEMA DES TAGES / NACHRICHTEN |
35 | 31.08.11 | MIT | 18:30 | NTV | 011862 | 30 | TELEBÖRSE |
35 | 31.08.11 | MIT | 19:45 | NTV | 011868 | 30 | N-TV REPORTAGE |
35 | 31.08.11 | MIT | 20:45 | NTV | 012373 | 30 | WELT DER WUNDER |
35 | 31.08.11 | MIT | 21:56 | NTV | 012879 | 30 | N-TV WISSEN / NACHRICHTEN |
35 | 31.08.11 | MIT | 22:35 | NTV | 013383 | 30 | N-TV REPORTAGE |
35 | 01.09.11 | DON | 7:40 | NTV | 010808 | 30 | TELEBÖRSE / NACHRICHTEN |
35 | 01.09.11 | DON | 9:11 | NTV | 011516 | 30 | TELEBÖRSE |
35 | 01.09.11 | DON | 10:11 | NTV | 011321 | 30 | TELEBÖRSE |
35 | 02.09.11 | FRE | 6:21 | NTV | 010602 | 30 | TELEBÖRSE |
35 | 02.09.11 | FRE | 7:40 | NTV | 010808 | 30 | TELEBÖRSE / NACHRICHTEN |
35 | 02.09.11 | FRE | 9:11 | NTV | 011516 | 30 | TELEBÖRSE |
35 | 02.09.11 | FRE | 10:11 | NTV | 011321 | 30 | TELEBÖRSE |
35 | 02.09.11 | FRE | 11:26 | NTV | 011327 | 30 | TELEBÖRSE / NACHRICHTEN |
35 | 02.09.11 | FRE | 17:25 | NTV | 011757 | 30 | N-TV REPORTAGE |
35 | 02.09.11 | FRE | 23:54 | NTV | 011089 | 30 | DELUXE – ALLES WAS SPAß MACHT / NACHRICHTEN |
35 | 03.09.11 | SAM | 9:27 | NTV | 011417 | 30 | NACHRICHTEN / 5TH AVENUE |
35 | 03.09.11 | SAM | 10:27 | NTV | 011022 | 30 | NACHRICHTEN / AUSLANDSREPORT |
35 | 03.09.11 | SAM | 10:45 | NTV | 011223 | 30 | AUSLANDSREPORT |
35 | 03.09.11 | SAM | 13:25 | NTV | 011437 | 30 | N-TV REPORTAGE |
35 | 03.09.11 | SAM | 17:54 | NTV | 011259 | 30 | DELUXE – ALLES WAS SPAß MACHT / NACHRICHTEN |
35 | 03.09.11 | SAM | 19:45 | NTV | 012068 | 30 | WELT DER WUNDER |
35 | 03.09.11 | SAM | 20:45 | NTV | 011873 | 30 | N-TV REPORTAGE |
35 | 04.09.11 | SON | 9:27 | NTV | 011417 | 30 | NACHRICHTEN / AUSLANDSREPORT |
35 | 04.09.11 | SON | 11:45 | NTV | 010828 | 30 | N-TV REPORTAGE |