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The Hamburg based agency KNSK, who have created the commercial, won the contract for the region branding of Thuringia in May 2011. The commercial presents in a dynamic way the key technologies produced in Thuringia. One of which is the position control technology developed by the Jena based company Jenaoptronik. Their technology is central to operating the European Space Agency’s Automatic Transfer Vehicle (ATV).
To start with we received a search request to identify suitable footage form the ESA video archive. Due to the intention to also create a cinema version of the commercial, the initially delivered SD videos were insufficient. We therefore proposed a new render of the original 3D animation in HD quality, and were commissioned with its production. The work involved re-creating the scenes from the existing SD animation using the original 3D files. Within a few days we were able to deliver the complete sequence, which is now featured at the end of the commercial. The representatives of Thuringia were happy with the result, and so were we.

The commercial can be seen on German television at the following times: