On the 3rd and 4th September 2011 the German Web-Video Community got together for the 1st Videocamp to be organised in Berlin. The event was organised like a Barcamp, where the programme of the event is proposed by the participants and put together on the actual event date. Design & Data was present to join in on the conversation.
The event was organised by Stefan Evertz and Markus Hündgen, two video bloggers from Essen, Germany. It served as a forum to allow the participants to exchange advice, views and oppinions in several 45 minutes sessions. Web-TV as a subject was excluded by the organisers, in order to shed more light on the DIY approach of many video bloggers. During the event however it became clear that it is not easy to isolate Web-Video from Web-TV. Especially since the event was happening in parallel to IFA – the International Consumer Electronics show. The show profited however from these additional insigths.
The resulting Videocamp was especially fascinating on Saturday and a bit more moderate on Sunday. All in all though we were happy to have been able to attend.
Here are some of our impressions:
Session with Bertram Gugel (Guggel Productions).
The video expert Bertram Gugel demonstrated a whole palette of new ideas for the future convergence between Internet and TV. According to him this convergence will lead to new forms of media consumption. We were especially excited to witness the increasing relevance of Twitter in Live TV programming. More and more programmes are using Twitter as a feedback chanel to interact with their audiences. Great examples were especially the MTV Music Video Awards and various News programmes.
Another exciting development is the Location Based Service paradigm that is common amongst services such as Foursquare and Google Places. Instead of tagging locations the new intoNow service allows you to tag and share TV advertising and programmes that you are watching. Already 12 weeks after its launch Yahho bought the company. A true advantage of the service is to determine the exact number of viewers for TV adverts and programmes, which allows you to create accuaretely trackable advertising campaigns.
The last fascinating topic was the realization that many video portals such as YouTube, Sevenload and Vimeo dump all their content on their portals for others to search and find. Finding suitable content often requires a lot of patience and perseverance. Why then is there no functionality yet, which creates a custom TV programme based on the most popular clips. Possibly this could become a future businessmodel for YouTube, because media consumption today is already more erratic and non-linear then before the appearance of YouTube.
Session with David Maciejewski (T3N)
The well-known creator of the Technikwürze Podcast – David Maciejewski gave the participants of his session a behind the scenes look of his latest video podcast project: Technikload. The video podcast, which started exactly a year ago as an experiment has now after 48 episodes reached a large following. In this session the participants learned what the steps were for turning a simple idea into reality and what effort was necessary.
The highlight of the whole Videocamp was the exciting Podium discussion surrounding the “Rundfunkstaatsvertrag” – the German legislation that protects the public broadcasters. One of the high profile participants was Christoph Keese the CEO for „Public Affairs“ at Axel Springer AG. In addition Michael Prätorius and the Video Blogger Christoph Krachten participated in the debate. In an exciting discussion which also involved several audience members, we were able to witness the confusion of the German legal setup surrounding broadcasting rights. As the only country worldwide the YouTube Live feature is not accessible in Germany due to the strict German legislation, which requires everyone to apply for a special TV status permit. This legislation is disastrous for young entrepeneurs wanting to innovate and experiment with this medium. Even though no conclusion was reached, we remain hopeful that the German politicians see the value of liberalizing this law.
Below are some additional impressions from the Videocamp (in German).
These have been filmed by the sponsor: Grey.