Animated videos are popular and powerful communication tools. They can help illustrate your brand in a fresh and innovative way, and they are typically more memorable than corporate style videos. Based on our client work, below are five ways Design & Data can help you leverage your content through video animation.
1. Tutorial Videos
With advancing technology, the ways of teaching and learning are changing. Instead of ‘traditional’ teaching where teachers are the focus, the ‘flipped classroom’ is quickly becoming the norm where students have increased access to learning material. Animations are a great way to help develop engaging educational content and encourage student learning. For the Industry Space Days event, Design & Data created a one and a half minute, four-step animated tutorial video instructing potential participants and interested audiences how to register while promoting the unique networking opportunities available at the event.
2. Animated Explainer Videos
Short, animated explainer videos (30-90 seconds long) are useful to break down and simplify complex topics. They can help to showcase your brand by demonstrating what it offers and how it can help customers. Animations can bring concepts to life that text or live video cannot, and in fun, unique, and engaging ways. Over the past few years, Design & Data developed a series of two-minute explainer animations for ECMWF on various topics pertaining to climate change, including ozone, air quality, essential climate variables, and the causes of climate change, showcasing how the European Copernicus CAMS and C3S products works to monitor and adapt to natural and manmade impacts on the climate system.
3. Cartoon Storytelling Videos
Cartoon storytelling is a great way to increase visibility. Cartoon characters – whether living beings or anthropomorphised non-living objects – help to captivate, entertain, inform, and create empathy in your audience. The number of characters in a cartoon, and the way they complement each other, can develop lovable icons and create strong audience engagement. Design & Data created cartoon animations in 2016 as part of the outreach campaign for the ESA Rosetta mission. The cartoon was illustrated through a fairy tale theme and, due to demand, was developed into a full video series. In 2020, Design & Data developed a cartoon of Cheops, the Characterising Exoplanet Satellite, to illustrate its mission of investigating distant planets orbiting other stars.
4. Digital Out-of-Home Advertising
Digital-out-of-home (DOOH) advertising refers to digital media that is experienced outside of the home, such as billboards and outdoor signage in areas like shopping centres, airports, or railway stations. The flexibility of animation for DOOH can help capture audience attention and communicate your message in a short, sharp, and effective way. In 2019, D&D created a series of short, animated videos for ECMWF to raise awareness for the EU Copernicus Programme. These videos included a 10-second animation for a railway station screen[EC1] , a 15-second video for the metro network, and common HD version in both English and Spanish.
5. Brand Storytelling Videos
Telling the story of your brand through video animation can help you stand out from typical corporate videos. A cohesive story can combine the facts of your brand and evoke emotion to help grow your audience. If used consistently across all communications, brand storytelling can ultimately enhance your visibility, impact, and engagement. Design & Data collaborated on a brand animation with the ESA Business Incubation Centre (BIC) Switzerland at ETH Zurich in 2020. Developed as a ‘door opener’, the animation helped to stimulate space connections between non-space projects and businesses by making space more approachable and accessible. As you grow and communicate your brand or project, consider how animated videos can better reach your audience. Creating more memorable and entertaining content through explainer videos and cartoons or exploring new ways of sharing content through DOOH advertising and education content can better improve your outreach and impact. Get in touch to see how Design & Data can help leverage your brand through video animation.
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