ESA Masterclass:Transforming Expert Insightsinto High-Impact Storytelling

Challenge

The European Space Agency (ESA) has been actively developing a comprehensive Knowledge Management initiative aimed at preserving and sharing its vast expertise across generations. To support this, ESA sought to develop a video series offering a rare behind-the-scenes look at mission control. Featuring Paolo Ferri, former Head of Mission Operations, the series should highlight leadership, decision-making under pressure, and the teamwork essential for successful space missions.

Therefore, we were entrusted with the challenge of transforming decades of experience into an engaging and accessible video series that maintained technical accuracy while resonating with both industry professionals and space enthusiasts. This required a balance between technical depth and visual appeal, making the content both educational and captivating.

Idea, solution

To create a captivating experience, we combined archival footage, live-action storytelling, and creative set design. A key technique was the use of large reflective surfaces as back-projection screens, allowing Paolo Ferri to engage with historical footage in real time, seamlessly merging past and present.

For a more interactive approach, we 3D-printed satellite models, giving Ferri a tangible way to demonstrate key mission details. Animated section titles were also added at the beginning of each segment in order to help guiding the audience throughout the discussion.

The series’ tone was shaped through a mix of on-location and studio filming. B-roll at ESOC visually grounded Ferri in the heart of mission control, while the strategic lighting setup in his office created a focused, dramatic setting. To bring additional layer of storytelling, we introduced symbolic shots that reinforced the core themes of the series, such as Ferri sitting in a circle of empty chairs resembling his former colleagues. This helped craft a more emotionally engaging experience.

Result

A total of five ESA Masterclass videos to preserve and share ESA’s decades of mission control expertise, ensuring that valuable lessons on leadership, teamwork, and crisis management are not lost. This format allows for engaging, accessible, and lasting documentation of critical knowledge, making it easier to pass on to future generations and professionals in the field.
 
The video series received highly positive feedback from ESA and its audience, performing strongly on YouTube and ESA’s internal platforms. With thousands of views, it effectively engaged professionals and space enthusiasts alike.
 
This project exemplifies the power of cinematic and documentary storytelling in delivering impactful yet cost-effective content. By transforming expert knowledge into an engaging format, ESA was able to ensure that invaluable insights from past missions continue to educate and inspire future generations.