Client
European Space Agency
Field
Space
Media
Event promotion
Category
Branding & Campaign
Location
Cologne
Year
2020
Challenge
For the Industry Space Days (ISD) 2020 conference, ESA wanted to generate awareness for the event in order to gather interest within a wider group of potential small and medium-sized enterprises (SMEs) to participate. ESA’s SME Office seeks to connect space businesses with each other to foster international collaboration. Design & Data was approached by ESA to develop a communication plan and various media-related materials to promote the event, including a new updated website.
Idea, solution
The back-bone of the materials created by Design & Data was the new Industry Space Days website, which offers easy access to relevant information about the event. It also allows users to register and pre-schedule business-to-business (B2B) meetings using ESA’s third party application – Vimeet. Additionally, Design & Data created a promotional video, animated GIFs, social media graphics, advertisement rollups, and an explainer animation providing a step-by-step guide on the B2B meeting process.
Result
The communication plan and accompanying promotional materials helped generate new interest in the ISD 2020 event. Together, with ESA, Design & Data is seeking to establish the annual Industry Space Days event as the core opportunity of the year to foster space-related business for SMEs. For more information about the Industry Space Days, visit: https://isd.esa.int/
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